Our story: Why Profily was born
Addressing Executive Overwhelm: In the whirlwind of executive leadership, many C-suite professionals grapple with overwhelming responsibilities, often neglecting their digital presence and thought leadership potential. This oversight not only diminishes their visibility but also stifles their ability to shape future leadership paradigms. Recognising this challenge, Profily was founded to equip leaders with the tools and strategies needed to amplify their impact through effective communication.
Empowering Women through Strategic Communications: Despite strides towards gender equality in the workplace, women remain underrepresented in industry events and media platforms, limiting their opportunities for professional advancement and diminishing diversity in corporate leadership. At Profily, we’re committed to empowering women through strategic communication solutions that elevate their visibility, amplify their voices, and pave the way for leadership success.
Navigating Cultural Complexity: Expanding into the Middle East poses unique communication hurdles, including navigating cultural nuances and linguistic diversity. Poorly executed translations and inadequate localisation efforts can impede a company’s ability to connect with new audiences and establish meaningful relationships. Profily was established to tackle these challenges head-on, offering tailored communication solutions that resonate across diverse cultural landscapes and facilitate successful market entry.
Meet our founder
Our founder, Shorouq Hamawi brings over two decades of unparalleled expertise in international market expansion and strategic communications. Her journey began with a 10-year tenure at the British Embassy in Jordan, where she played a pivotal role in advising British companies wishing to expand into the Middle East. Her efforts focused on enhancing brand visibility, working closely with local media organisations, and strengthening market entry communications, thereby aiding companies in establishing a robust presence in international markets.
Following her time with the British Embassy, Shorouq spent another decade as a Regional Communications and Marketing Director based in Dubai. In this role, she was instrumental in promoting the services and thought leadership of one of the world’s leading consultancy firms, particularly focusing on expansion into the Kingdom of Saudi Arabia (KSA).
With a rich background in supporting C-level executives and companies to amplify their profiles and succeed in global markets, Shorouq’s approach integrates a deep understanding of cultural nuances and inclusive communications, joined by excellent media relation across the Middle East, making Profily a premier one-stop station for all communications needs.
